There are several ways to improve your ranking in Google and other important search engines, so it is necessary to create a personalized strategy to achieve truly effective results. The 2 main ways to rank a website on the internet are organic positioning (SEO) and paid positioning (SEM):
1. SEO Positioning (Search Engine Optimization) – This is the organic way of positioning, without having to pay directly to the search engines for your site to appear. The search engines show the different websites depending on a number of factors such as content quality, the way the website is programmed, keywords, backlinks, etc.
To position your website this way, you must create a website with a good code, with a good design so that visitors do not leave it, but most imporatant, with excellent content of interest to your target market.
2. SEM Positioning (Search Engine Marketing) – This is the paid way to appear in searches performed on different search engines. The relevant keywords or phrases are searched by your clients, an advertisement of your business is made and the search engines charge you depending on the number of clicks made on it.
In this technique it is important to have a specialist in web positioning to be able to take advantage of your budget in the most effective way and to be able attract your ideal client who sees the ad, in order to improve your ROI of marketing.
REQUEST A COMPLETELY FREE WEB POSITIONING DIAGNOSIS
If your clients cant’t find you on the internet, we help you achieve this with a good strategy of web positioning .
Strategies to position your business in Google and other search engines, require a series of steps. Each of these is very important and must be done meticulously.
1
KEYWORD ANALYSIS
We use different softwares to find the best keywords and phrases with which customers will find your company.
2
COMPETITORS ANALYSIS
We analyze what competitors are doing, both to have an idea of what they are doing, as well as to do much better than them.
3
Design & Development
Search engines check that site visitors do not leave soon. We must offer a good fast site with the information they are looking for.
4
CONTENTS CREATION
By constantly creating good and new content, we can achieve greater traffic and with new customers for your business.
5
PROMOTION OF CONTENTS
We must advertise the contents we create by email, social media, links and other media, so that more people come to the site and recommend it.
6
MEASUREMENT OF RESULTS AND ROI
As always, we must measure the results of our strategies to make the necessary modifications.
We all know the importance of having a web page, what most people don’t know is that having a site is not enough for your customers to find you.
To appear in the main search engines and get people’s attention, a whole strategy of web positioning carried out by experts in the field is necessary.
If you invested money and effort in creating a website, you better get results and this is only possible if your potential customers can easily find you. That’s why it’s always better to work with a web positioning agency.
Our web positioning strategies not only serve to appear in search engines, but also inform your prospects about your products or services. They improve your brands reputation and shows that you are the specialists in the subject and that you are always updating yourself.
We have copiwriters specialized in updating to create contents for any type of company. We work with companies of all areas such as:
Español