WHAT IS WEB POSITIONING?
There are several ways to improve your ranking in Google and other important search engines, so it is necessary to create a personalized strategy to achieve truly effective results. The 2 main ways to rank a website on the internet are organic positioning (SEO) and paid positioning (SEM):
1. SEO Positioning (Search Engine Optimization) – This is the organic way of positioning, without having to pay directly to the search engines for your site to appear. The search engines show the different websites depending on a number of factors such as content quality, the way the website is programmed, keywords, backlinks, etc.
To position your website this way, you must create a website with a good code, with a good design so that visitors do not leave it, but most imporatant, with excellent content of interest to your target market.
2. SEM Positioning (Search Engine Marketing) – This is the paid way to appear in searches performed on different search engines. The relevant keywords or phrases are searched by your clients, an advertisement of your business is made and the search engines charge you depending on the number of clicks made on it.
In this technique it is important to have a specialist in web positioning to be able to take advantage of your budget in the most effective way and to be able attract your ideal client who sees the ad, in order to improve your ROI of marketing.