HOW DO WE MAKE REAL ESTATE DEVELOPERS GET MORE AND BETTER PROSPECTS?

In these days, the way in which people try to find a house, apartment, business office or any other type of real estate is online. Therefore, it is very important that our project appears quickly in the search of our potential clients.

For this to happen, we must have a solid strategy of real estate marketing with which we will ensure that customers find the development through several channels. These channels are search engines like Google, social media, email and even other pages that have nothing to do with our business but where our ads appear.

At Sparkk Creative Studio we create digital marketing strategies for real estate projects, combining all the techniques mentioned above. But not only that, we customize our strategy by differentiating the stages through which the prospect go through before becoming a buyer.

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Recognition Stage

The prospect realizes the need to buy a property and begins to search for information, usually online. Here we must provide information on how they should make the purchase decision and get their email to be able to offer them our solution.

Consideration Stage

The prospects have information about their options, begin to compare them, analyze advantages and disadvantages of each option. At this stage it is very important to emphasize the advantages that our development has and show them why you are the best solution answering all of their questions even before they ask them.

Decision Stage

On this stage the prospect already has a decision made about his options. Here our digital marketing strategies must have made the prospect have all the information and the sales closer should make the sale much easier.

CATEGORIES

RESIDENTIAL DEVELOPMENTS

COMMERCIAL DEVELOPMENTS

MIXED DEVELOPMENTS

REAL ESTATES

MARKETING FOR REAL ESTATE DEVELOPERS

The best investment for a real estate developer is a complete digital marketing strategy.

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WHAT DOES A COMPLETE STRATEGY FOR MARKETING DIGITAL FOR REAL ESTATE DEVELOPMENTS INCLUDE?

As we said before, it is important that prospects find the advertising of our real estate development through several channels. When generating a complete strategy, we carry out a series of procedures in the order in which the client will find them:

  1. – Website creation. This will be our main tool, both to capture prospects, and to use as a sales tool to show the advantages of our project.
  2. – Advertising campaigns in search engines such as Google, both paid ads, to have your site on the first places, as unpaid, organic listing of the search engine. These work to take the customer to your site, to let them know the development and leave you their email to start the sales process.
  3. – Retargeting campaigns, in which the prospect will see your ad on hundreds of sites, even if they have nothing to do with real estate. This will constantly remind them about your company.
  4. – Creation of relevant content to make a decision. We do this with the website’s blog, which we will be sending to prospects email to show them the advantages of your real estate project.
  5. – Email marketing campaigns. As we mentioned in the previous point, prospects will receive personalized emails depending on the stage of sale they are going through.
  6. – Advertising campaigns on social media. These are very effective, since we can find potential clients by interests, geographic location and many other filters. This allows our advertising to reach people who are interested on the project directly.
  7. – Results monitoring and ROI (Return on Investment) of each of the strategies for the continuous improvement of our marketing efforts.
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